Integrate multi-channel data to gather valuable customer insights and make effective customer strategy & marketing decisions

Leverage internal & external data (customer, competitor and company) to understand the price sensitivity and buying decisions of customers. Integrate the knowledge to take coordinated decisions on pricing & promotions

Analysis on sourcing markets, suppliers, cost, spend data which is key to all procurement decisions

Effective demand planning for reliable revenue forecasts and optimization to balance demand and supply across the global supply chain

Directly impacts the cash flow of a business and improves the profit margins to a great extent

Effective assortment optimization through a comprehensive & systematic approach that accounts for customer behaviour and other fundamental elements like financial, operational and strategic performance